FORD AGENCY

Listing your property on the MLS is crucial if you are serious about
selling!

The Multiple Listing Service (MLS) is the Local Association of
REALTORS computerized list of properties currently for sale. This is
an exclusive tool, only available to the 700,000 members of the NAR.
The MLS is the primary tool used by REALTORs to find properties for
their buyers, and for most REALTORs and buyers, it is the only tool
they need to find the right property for them. REALTORs search the MLS
daily to find potential matches for their buyers, thus when new
listings are entered, they are immediately evaluated by thousands of
REALTORs with prospective buyers, making your house rapidly popular.

MLS provides the biggest marketing advantage in selling properties.
This kind of exposure to buyers is not available anywhere else. You
maximize your chances of selling your property more quickly and at a
better price when it is listed in the MLS. When your property is in the
MLS your property receives the broad coverage of a large number of
realty offices that have access via computer to your property's
availability, price and features.

Being listed on the REALTOR MLS enables you to take advantage of the
power of thousands of REALTORs in your area. That means more exposure
for you!

Is this the same Multiple Listing Service (MLS) to which all area
Realtors belong? 

Yes.  All participating MLS REALTORs belong to their local association
of REALTORs. Wherever you may be located, we will have a Nationwide
Network of REALTORs and will place you in the proper MLS for your
area.

Will my listing appear on the Web Sites of other local Real Estate
Companies?

Broker networking is where brokers give each other permission to share
their listings on each other’s web sites. Your listing may be displayed
on the website of other local real estate companies. Thus a buyer
working with another real estate company who does a search of that
company’s website may find your listing in their search results.

Will my property be listed on the Internet?

Yes. Please see Listing Programs page.

If I find my own buyer, will I still have to pay a selling commission?

No. You still maintain the right to sell your property on your own.  If
you find your own buyer, you will not be obligated to pay a commission
on the sale.

Will Realtors show my property even though I went Flat Fee Listing
instead of paying a high commission?

Yes. As long as your "buyer agent" compensation is competitive,
REALTORs are unlikely to turn down earning a commission. In fact, they
have a fiduciary duty to their buyer clients to show them all of the
available properties that match their criteria. Regardless of whom you
listed with or what you paid, your listing will the same as any other
listing in form and style.

Will Realtors contact you or me for a showing?

You.  REALTOR’s will call before a showing or a preview of your
property.

How long is the MLS listing period?

You may make multiple changes to your listing by contacting us.

Yes.  Your listing will look like all the other listings on your local
MLS.

Is it true that Realtors using the Multiple Listing Service (MLS) sell
most houses and that they usually sell for a higher price?

Yes, it's true on both accounts.  According to the National Association
of REALTORs, approximately 85% of all U.S. properties are sold through
Brokers using the MLS and properties listed on the MLS average net
proceeds of 7% higher than properties sold for sale by owner. The MLS
will give you maximum exposure and this is the key to a successful
transaction. There is no other effective way to sell your property and
be successful.